Many advertisements do indeed use attractive models or celebrities to entice consumers into buying the products that are being promoted.Who would not like to look like the beautiful models that are depicted enjoying the product?Who would not like to be like a Michael Jordan or Tiger Woods?To a certain extent,buying products to emulate the persons shown in the advertisements can make a person feel better about him or herself.But this type of advertisement can be a double-edged sword - when the product does not make the person "be like" the person in the advertisement,there can be disappointment and disillusionment with the product.
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