Innovation is the secret of the Happy Valley‘s sucecess and the soul of its development. Combined with the characteristics of the Happy Valley and the development trendency of globalization competition in the future, the Happy Valley's staffs have strongly realized that the strategic concept whic can lead to the rapid development of the enterprise is continuously devloping the core competitiveness of the enterprise.
Therefore, " Leadership"," brand innovation" and" special service force" of these three core competitiveness which are advocated by the enterprise culture become the way of the enterprise's management. In 2003, the Happy Valley had implemented the first "three years image projects",which set " Establish famous brand to foreign,and improve services to self" as the kei focus of the annual work, aiming to improve the core competitiveness of the Happy Valley.