Third, by the rise of map reading age to pass
Based on the study of characters and symbols and image symbols relationship without involving the recording mode. This paper from the visual Angle of just to talk about this problem.
1, visual and visual culture
Anne Friedberg is described this way: various devices expanded "visual field" and will visual experience into a commodity. Due to the spread of printed materials, new newspaper form, Due to the introduction of lithography, Daumier and Grandville etc, comics began to sprout, Due to the photography promotion, public and family proof recording mode are changed. Telegraph, telephone, and accelerate the communication power, railway and steam locomotive changed the distance of the concept, and new visual culture -- photography, advertising and window - remolding the people's memories and experiences. No matter be "visual fever" or "stack" spectacle of daily life, has been "social impact of proliferation" changed. (the visual culture"
In times of stress efficiency, visual beyond hearing, image rule text, electronic media image real-time (site) spread has the incomparable advantages and tempting. All information provided to watch the media, such as films, television, drama, photography, painting, fashion, advertising, image design, network audio-visual... Were incorporated into to "visual culture, among the category of" of various imagery in constructing the visual culture symbol transmitting system. "The visual culture" seem evolved into a numerous and mixed and disorderly concept.
The visual culture is different from the visual arts, it brings us visual audience is not only reading habits and form change, but its contents and forms fusion change. Is the human race from complete text symbols, and used for communication since the biggest challenge, the international symbol with carrier changes, science and technology progress, in constant subversion people visual perception, Changing people mainly verbal language to communicate traditional customs. Image symbols are to prompt action, strong offensive, into our life, changing our life, change our way of communication, even quietly changing the world order.
2, the text symbols and image symbols
Due to the development of science and technology and the accelerated life rhythm of modern humans into such a time: text let person tired, let a person do not satisfy, need pictures constantly stimulate our eye, stimulate our curiosities and touches our numbness of nerve. This is the map reading age.
People in the mass culture consumption process, also can see classic, just image in now classic endowed with completely different meaning. Thus, the so-called "map reading age" approaches, which means diversification of visual study not only into People's Daily life, and is the social structure transformation integrity.
In the early human, social productivity is low, social life and relatively simple, because outside its limitations, the thinking in image is still in the human thought sprout state, was also does not appear in a modern sense of language, so the early humans is the first stage of visual culture. Once the scholar thinks: "from the world perceptive manner is concerned, image, perhaps most close to understanding of human nature, it and initial human form directly to the world's recognition by human unified, just in primitive time feel unable to use images to world complex complete expression, hence invented language as human cognition of the world basic means." Therefore, image cognitive style exist in the human development initial period, whether this cognitive style in which era has become the main cognitive style, it has certain rationality. Image thinking that we engage in image way of reading in human history, it is continually repetition. Movies, TV creation and development has a then we back into the visual culture system, visual culture environment already erosion of our life, can only say that the emergence of Internet reinforce these cultural explosion of possibilities.
With text symbols for the main mode of transmission can fully arouse people's association and imagination, for inner emotions of mining is infinite, extend. Therefore, in a variety of colors, images, symbol for the media should be in visual communication with more vivid, the mode of transmission, with more infectious, timeliness, speed and permeability way to convey thoughts, transfer consciousness, with a kind of creative and imaginative image to convey feeling.
