A modern cartoon figure in traditional Chinese colors,the Beijing 2008 Paralympics mascot “Fu Niu Lele” started its term as friendship ambassador on Sept.6,when a grand launching ceremony was held at the foot of the Great Wall’s Badaling section.The image of the cow totally reflects the spirits of disabled people,such as being down-to-earth,diligent,determined and having a never-say-die spirit.The determined,optimistic and diligent spirit of cows also reflects a positive attitude towards life.
In designing the mascot,the artist sought to express the spirit of disabled people through a simple image.“The Games calls for people with a disability to enjoy the same rights,to compete in sports as anyone else,and to achieve sporting excellence,exciting and inspiring the world,” said Wu Guanying,the main designer.“The cow represents the same ideas.”
