英语翻译多渠道营销是指企业通过一种以上的营销渠道进入一个或多个细分市场.使用多渠道的最根本动力一是增加市场覆盖率,二是降
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Multi-channel marketing refers to the entering into more than one market segmentations of an enterprise by more than one marketing channels.The most essential drive for multi-channel marketing is to increase market coverage on the one side/hand,and to reduce cost on the other (side/hand).The products sold may come from the same or different production lines,while the mulyi-channel marketing may be used/adopted to respectively achieve the whole marketing process or to jointly achieve a particular marketing process.
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