英语翻译摘要：随着经济全球化的发展,市场竞争已从单纯的产品、价格竞争转入到品牌竞争.当今市场已经进入了品牌时代.拥有品牌
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Abstract:with the development of economic globalization,market competition has from the pure products,price competition to the brand competition.The current market has entered the brand era.Have the brand has market,the brand will be enterprise in the fierce competition improve operation efficiency and survive,development of the key factors.After joining the WTO,Chinese sports clothing products into other WTO member quotas,tariff etc trade barriers although gradually cancel,but Chinese sports clothing to establish his world-class brands,still need to continue to work hard.Li ning brand as the sports industry in China in recent years,the first brand of excellence is worth our concern.This paper first introduces li ning company introduction and brand development condition,using swot comprehensively analyzed the advantages and li ning brand internationalization,weakness,opportunities and threats to its brand development strategy was put forward.Hope for our other national brand towards the world,better as soon as possible,and participate in global market competition,to provide the reference.

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