In 1921 Ruben Matus developed a delicious icecream in Burunsk Newyork.
In 1961 Ruben named the icecream Haagen-Dazs,and come into the market of America
the original Haagen-Dazs only have three taste:vanilla,chocolate and coffe.
With the RUben's innovation,the special taste Haagen-Dazs become the famous brand of icecream,as the Rolls-Royce of the icecream.
The brand idea made like no other has became famous all over the world.