突出的问题大体表现在两个：需求管理的问题；供应链管理的问题
conspicuous problems are embodied in two ways: demanding management and supply chain management.
需求管理的问题：
The problem in demanding management ;
过多的库
overfull inventory
不能快速满足多变的需求,客户满意度下降,失去客户的市场
fail to meet various demands lowercustomer satisfaction and ends up loss of market
由于市场需求的多样性,生产周期越来越短,产品结构需要随其改变,部分原材料不能按时供应
无法准确可靠地对订单作出实时的承诺
due to various market demands, the produce cycles have to be shorten and product structure have to be adapted that make some raw materials fail to arrive in time and as result, punctual and reliable real time delivery guarantees are impossible.
供应链管理的问题：
缺乏有效的库存管理策略
lack efficient inventory management policy
缺少与供应商的合作与协调
lack coordination and cooperation with suppliers.
采购网络复杂,缺乏柔性
sourcing network over complicated and lack flexibility
牛鞭效益明显
apparent bullwhip effect
