DRIVING FORCE OF THE OLYMPIC MOVEMENT
The Olympic marketing programme has become the driving force behind the promotion,the financial security and stability of the Olympic Movement.
The challenge of financing the Olympic Games has been a recurring theme throughout Olympic history.Since its founding in 1894,the Olympic Movement has depended on partnership with the business community to stage the Olympic Games and to support the Olympic athletes.Today,marketing partners are an intrinsic part of the Olympic Family.
————————————————————————————