2012年11月11日阿里巴巴(Alibaba Group)旗下的淘宝网(Taobao.com)和天猫 (Tmall.com)的销售额达到了 191亿,其中天猫为132亿,淘宝为59亿。
某英文论坛对这一成功的营销案例进行讨论。假如你是该论坛用户,请你根据以下图 示,用英文写一篇短文,分析其成功的原因及你的想法,在该论坛上发帖参与讨论。
注意:1.词数:120词左右;
2.短文的开头已给出,不计入总词数。
参考词汇:网民netizen
On November 11, 2012, Singles Day, Alibaba Group took in 19.1 billion RMB from the sales of Tmall.com and taobao.com , which is believed to be the biggest sales in a single day_____
On November 11, 2012, Singles Day, Alibaba Group took in 19.1 billion RMB from the sales of Tmall.com and taobao.com , which is believed to be the biggest sales in a single day. What led to the successful sales?
First of all, highly-developed internet technology played an important role, without which such big sales in one day would not have been possible. More and more netizens , mostly young people, are willing to accept this shopping trend. Advertisements also contributed greatly to the success. Long before Singles Day ,news about the sales filled the internet, TV and newspapers. Therefore, people all over the country knew about it . Advertisements with focus on low prices , about 50% off, could been seen everywhere, which encouraged the netizens to buy .What’s more, varieties of goods online satisfied most of the buyers. So they can purchase almost everything from foods to cars without leaving their houses.
In short , advertisements with proper focus plus advanced technology will promote sales.
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