Marketing Marketing is defined roughly divided into three types: a generally accepted definition of marketing in the creation, communication, dissemination and exchange of products, bring value to customers, clients, partners and society as a whole range of activities, processes and systems . Marketing is the individual and collective by creating products and value with others and the free exchange of products and value to obtain a social and management processes required for their wants and hopes the matter. 2 non-academic definition of marketing is at the right time, the right place at the right price, the right information communication and promotional tools, to provide consumers with appropriate products and services market; 3 authoritative definition of the American Marketing Association under the definition: Marketing is to create, communicate and send the value to the customer, and the customer relationship management so that the interests of an organization and its organizational functions and procedures for the benefit of the relationship between people, is one of the most direct and effective means of marketing. Example: car, although convenient for people to travel, saving a lot of time. However, emissions causing air pollution. And high oil prices. TASK 1 (2): Marketing-oriented marketing-oriented basis based on market demand, production of marketable products for the purpose of profit. Marketing-oriented allowing for continuous improvement to meet market demand. The right to determine the target market's needs and desires, to understand and meet the needs of customers showing to the target market to create, transmit, communicate customer value. At first only a phone call function, easy for people to communicate anytime, anywhere. But with the increased demand of customers. Phone features are increasing, text chat, video chat, entertainment, music player and so on. Cell phone is no longer just a communication tool, but has become a multi-functional, convenient almighty tool. In 1962, Lee Iacocca became • Division general manager of Ford Motor Company. According to research firm Market researchers: Iacocca foreseen after 10 years of automotive sales will increase dramatically, and the main buyers are young people. With the level of education increases, consumer spending patterns are changing: women customers and increase the number of customers celibate, family owned two cars more and more, people are willing to spend more money to spend on entertainment. People are seeking a new style of light luxury cars. Fully understand the basis of market information, Iacocca's new car design ideas formed. Product design, select the name from pricing to specific promotional activities, Ford's meticulous planning to get a huge market returns. To April 16, 1965, that the birth of the first anniversary of the Mustang, Mustang has sold 418,812 vehicles, Ford's sales hit a record. Ford Mustang car within two years, the company is creating a $ 1.1 billion net profit.