1. In an environment with different cultural values, special skill will be required when trying to motivate behavioral changes. Managers have to implement a strategy that can fulfill the needs and values of the employee by assessing the situation correctly. This is quite easy to implement when the persons involved are of similar backgrounds; but in the case when people of different values and backgrounds are involved, trying to understand and motivate them will not be as easy.
2. To sustain a multicultural workplace which is full of harmony and productivity.
3. There may be variations in the understanding of employee motivation between people who come from different cultures.
问题补充：
4. Under a business environment that is fast changing and full of keen competitions.
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