International business activities are of economic and cultural nature.Along with rapid globalization,there are more and more frequent cross-national and cross-cultural business activities between countries and companies.The usual differences between the cultures of various regions and nations affect our way of thinking and values,thus increasing the complexity of cross-cultural business interactions.As China is already a member of the WTO,we are engaged more and more in international trades and foreign exchanges,and skills of cross-cultural communication are essential for domestic enterprises going global.For persons engaged in international business interactions,understanding and mastering the knowledge and skills of cross-cultural communications under a pluralistic background helps reduce and eliminate any misunderstanding friction and conflict due to cultural differences,thus having important and practical significance in the effective engagement in international business activities and the enhancement of interactional effects.
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