英语翻译“御宅族”是近几年发展壮大的一个亚文化族群,由于其族群独特的人格形态特征,导致其族群的消费行为与普通消费者存在很
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Otaku" is a sub-cultural groups in recent years to grow and develop,because of its unique ethnic personality morphological characteristics,resulting in the consumer behavior of their populations very different from the average consumer,along with the development of network technology,Miyake increasing the number of ethnic populations,through a series of research and experimental compared otaku consumers and consumers in the consumer motivation,consumer direction,different information gathering and consumption decisions,results show that:(一) and ordinary consumers compared to the consumer's motivation otaku is more stable; (二) compared to ordinary consumers,otaku consumers single consumer choice; (三) compared with the average consumer in the product information collection of otaku consumers are often in high involvement in the finishing process; (四) compared to ordinary consumers,otaku consumers have minimal impact on family factors in the decision-making process,while the population of value-oriented decision-making plays a crucial role.Finally,the practical significance of the findings.

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