英语翻译商业企业自有品牌在国外已有几十年的发展历史,正日益受到大型零售企业的重视.欧美的大型超级市场、连锁商店、百货公司
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Private Brand in foreign countries for decades of development history,is increasingly subject to the attention of large retailers.Europe's large supermarkets,chain stores,department stores,almost all of its own brand of goods sold,and by consumers.Actively promote the growth of retail business,while retailers own brand is becoming a sharp weapon.This paper outlines the development of own-brand retailers,history and current situation,discuss the creation of our own-brand retailers,the need to point out that retail enterprises in China brand strategy process in the implementation of some of the problems,and the retail industry for our brand construction and upgrading to provide a series of valuable reference for advice.
