公共关系危机处理结果直接影响企业能否继续生存,所以企业应当重视公共关系危机的管理,以减少危机对企业造成的影响,使企业转危为安,甚至在危机中创造新的商机,变不利为有利.研究危机的含义、特征、原因,有助于危机的预防与处理.
The handling result of public relationship crisis has exerted an immediate influence upon the sustainable / continuous existence / survival of the enterprises for which enterprises should attach much attention to the management of public relationship crisis in order to reduce the impact /influence that crisis has caused for the enterprises and make the enterprises to take a turn to be out of danger / lifted out of difficult and dangerous situation even enable enterprises to create new business opportunities by turning adverse factors into favourable conditions.To study the connotation and implication and charactertistics and cause is greatly conducive to the precaution / prevention and handling / treatment /solution /settlement of the crisis
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