As the ecological environment and the health of their own importance,traditional marketing is gradually being replaced by green marketing,green marketing has become a marketing business in the 21st century a new trend.However,due to late start of China's green marketing,there are still a lot of problems.This paper introduces the concept of green marketing and the need to implement,described the current situation of China's green marketing,green marketing in China and the existing problems carry out specific analysis,at the same time on the green marketing strategies for the implementation of the thought,put forward the implementation of green marketing Measures for business reference.
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