Taking the clients as the study object which is of the Jing Nan Tong Chuang real estate company,through field research and reference to relavant documents,this issue made a insight into the company , got to know the status and problems of the its client relationship management and considered how to combine the relation management with its factual situation in order to boost the loyalty of the clients.The problems could be seen by study in the management of client relationship,such as negligence on the cilent service,incomplete organization,no specialized customer relation management system,being outdated in informationization and so on.For enhancing the quality of cilent serve and augment the company's competitiveness,It is suggested for the company that improve its adminstration by means of strengthening the conception of client relation management ,establishing a impeccable organization,introducing client relationship management software.
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