I agree with this quote,because advertisements,by their own nature and purpose,must reflect the culture,desires and ideals of a nation.The point of advertisement is to sell a product by associating it with a value that’s important to people in the target market.Therefore,in order to capture the hearts and wallets of the local people,advertisements must be tailored to match the exact ideas and needs of a specific nation.Broadly speaking,ads are usually snap shots of ideal local life,which feature ideal local people with proper materialistic values.They are suppose to convince consumers to want to buy a particular lifestyle,whether it is family value or romantic love or fame and fortune… For example,during the time of the Beijing Olympics,many advisements featured Chinese athletes.These ads were suppose to appeal to the patriotism of the people and convince them that these companies are local companies; they are one with the people and they understand about them.In short,in order to effective,it is undoubtedly true that advertisements must reflex the ideals of a nation.
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