Capturing value from customers 请用英文解释,
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Capturing Value From Customers
Value is captured from customers via current and future sales, market share and profit.
Superior customer value leads to highly satisfied loyal customers who buy more.
Key outcomes of customer value include customer loyalty and retention, share of market, share of customer, and customer equity.
Capturing Value From Customers
Customer lifetime value
The value of the entire stream of purchases that the customer would make over a lifetime of patronage.
Share of customer
The portion of the customer’s purchasing that a company gets in their product categories.
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