Just give you points and you can write up in a longer essay.
Sales Promotion
a.Sales promotion is a short-term inducement of value offered to arouse interest in buying a good or service.
b.Used with advertising or personal selling,sales promotions are offered to intermediaries as well as to ultimate consumers.
Advantage:
The advantage of using sales promotion is that the short-term nature of these programs,such as a coupon or sweepstakes with an expiration date,often increases sales for their duration.
Disadvantages:
The disadvantages of using sales promotion are.
a.Sales gains are often temporary and drop off after it ends.
b.Advertising support helps convert the customer who tried the product because of a sales promotion into a long-term buyer.
c.Used continuously,sales promotions lose their effectiveness.Customers begin to delay purchase until a coupon is offered.
d.Some aspects of sales promotions are regulated.
