The trademark is used to distinguish different products or service mark. Global integration, rapid economic development, enterprise competitiveness depends largely on whether the enterprise succeeds in creating a good and cultural brand. Therefore, valuable trademarks of enterprises has become one of important assets. Trademark is a carrier of information, participate in market competition is the tool. Production operator's competition is the commodity or service quality and credibility of the competition, its manifestations is a trademark of well-known trademark competition, famous degree taller, goods or services to competition ability is stronger. Brand represents the trademark owner production or business reputation and image quality. Trademark logo except with landscaping, protection of product function and an important role, is to product advertising. As international trade and international marketing of transnational business operation of the increasingly frequent, the trademark translation as a means of communication and media plays a vital role in.

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A trademark is a marker used to distinguish different products or services. Global integration, the rapid economic development, the strength of the competitiveness of enterprises depends largely on whether a company successfully created a wonderful cultural heritage of the brand. Therefore, a valuable trademark has become one of the important asset of the enterprise.The trademark is a carrier of product information, the tools to compete in the market. Competition in the production and operation of those goods or services, quality and credibility of the competition, its manifestations is the trademark of well-known competition, trademark visibility of the higher, the stronger competitiveness of the goods or services. The trademark represents the production of the trademark owner or operator of reputation for quality and corporate image. Trademark an important role in addition to with landscaping, protection products, is the product of advertising. With international trade and international marketing, international business operations have become increasingly frequent, the translation of the trademark as a means of communication and media plays a vital role.

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