They think that any products or services in theory can be used in the function,or symbols of the experience factor to express image.The author believes that consumers are brand image of a brand and the overall impression that the judge.And the impression that the judge is the consumer with the brand of long-term exposure to the process.and consumers through brand association have been strengthened.Brand Management's ultimate goal is to target consumer groups in the eyes of enterprises hope to establish brand image.Enterprises according to their own advantage,product or service features,consumer needs,market conditions and other factors.established brand core values and brand cultural elements.Then the core brand values and brand culture as a guide,a brand name logos,brand names portfolio choice,definitions brand attributes,develop brand communications programs,brand management through the implementation of the various functions,allow enterprises to default by the brand image to target the hearts of consumers.Is there any good and distinctive brand image is a measure of the success or otherwise of a brand evaluation of the important indicators.
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